Pop-Up Structure for Herschel Supply / Linehouse

  • Architects: Linehouse
  • Area Area of this architecture project Area:  54
  • Year Completion year of this architecture project Year:  2017
  • Photographs
    Photographs:Dirk Weiblen

Pop-Up Structure for Herschel Supply / Linehouse - Image 2 of 14Pop-Up Structure for Herschel Supply / Linehouse - Image 3 of 14Pop-Up Structure for Herschel Supply / Linehouse - Facade, BeamPop-Up Structure for Herschel Supply / Linehouse - Facade, Beam, HandrailPop-Up Structure for Herschel Supply / Linehouse - More Images+ 9

Pop-Up Structure for Herschel Supply / Linehouse - Beam
© Dirk Weiblen

Text description provided by the architects. Linehouse was commissioned by Canadian lifestyle brand Herschel Supply to develop a popup structure for YO’HOOD, a retail trade event of all things street wear.

Drawing from Herschel’s roots in Vancouver, Canada, an urban center surrounded by nature, Linehouse took the notion of the urban forest and the kind of dwelling one might find there. In doing so, they reconsidered the alpine cabin for an urban context, creating a fragmented dwelling.

Pop-Up Structure for Herschel Supply / Linehouse - Image 2 of 14
© Dirk Weiblen

Linehouse created a horizontally stacked timber structure; a void space fills the interior of the assembled wood, in the profile of a house, allowing for visitors to pass through the volume. These timber profiles push and pull, at points of entry, drawing visitors into the space.

Pop-Up Structure for Herschel Supply / Linehouse - Facade, Beam
© Dirk Weiblen

The horizontal stacking is interlocked with vertical mirror columns. These are placed diagonally throughout the volume. Translucent panels in the form of a half profile house are layered upon the columns, creating mechanisms of display and graphic applications on the interior. 

Plan

Upon approaching the structure, black metal frames and acrylic enclose areas of display, containing two-tone story panels.

Pop-Up Structure for Herschel Supply / Linehouse - Image 3 of 14
© Dirk Weiblen
Pop-Up Structure for Herschel Supply / Linehouse - Shelving
© Dirk Weiblen

As one moves around the volume their perspective of the structure shifts from wood to a colour gradient. One side of the timber profile is painted a colour, whilst the other sides remain wood. The colour changes upon each stacked element, in a gradient spanning from blue and green to yellow and orange.

Pop-Up Structure for Herschel Supply / Linehouse - Facade, Beam, Handrail
© Dirk Weiblen

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Project location

Address:Shanghai Expo Center, Shanghai, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Pop-Up Structure for Herschel Supply / Linehouse" 04 Dec 2017. ArchDaily. Accessed . <https://www.archdaily.com/883417/pop-up-structure-for-herschel-supply-linehouse> ISSN 0719-8884

© Dirk Weiblen

Herschel Supply 上海展区设计 / 联图建筑设计

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